Business card #4
In this blog entry Im going to cover what your shouldn't do when designing a business card. The above card is a perfect example of a bad business card. First of all, white space is good, when used in moderation of course. Too much white space makes the card seem way too bland and lifeless. Another problem I can see is that the font changes multiple times throughout this card which is no good when trying to keep a general theme. Im not saying you should stay away from font changes completely, but limit it to only two fonts if doing so. The weight of all of the text is also forming toward the middle,which is forcing my eye to only go there. In conclusion there is no continuation of this companies brand image.
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