Blog Entry #7

(Full Picture Marketing Example 7)

This is another magazine advertisement for involving travel. This is one of my favorite ads because I find it the most visually appealing. This ad uses a multitude of blocks with a clipping mask in order to separate the image into different blocks. In this ad travel information is included as well as contact info. Unfortunately in most of the ads I feel that the text is in an awful font and usually too small to read.

Pros:

-Visually appealing

-Proper use of information

Cons:

-Lackluster font 

-Some parts of the ad feel blank and choppy